Erika Cruz

Erika is a Self-Discovery Expert, Founder of Purpose-Driven Latina, and TikTok Partner. She helps the Latinx community align with their purpose and find fulfillment through mindset and mindfulness. As the proud daughter of Mexican Immigrants, Erika is aware of the lack of resources that were available to her growing up. After traveling the world, Erika is back in her hometown on a mission to connect her community with the tools and resources to live their best life. Her content on TikTok focuses on bringing people back to themselves so they can align with their deeper purpose, gain confidence, and dream big.